The Iittala glass factory luminaire selection needed its own brand identity and logo. As the company’s glassware was already known as i-lasi, “i-glass”, Kokko decided to call the luminaires i-VALO, “i-LIGHT”. The existing logo, which was used for the company’s glassware, consisted of the letter ‘i’ printed on a red circle, whereas the new logo for the luminaire selection would consist of a white ‘i’ printed on a blue square. Not only would this name be used as a company trademark, but also as the name of Iittala’s luminaire factory and, later on, as the name of the independent company I-Valo Oy.